Privacy Policy

Last updated: 11 August 2026

This Privacy Policy describes how CALIBR collects, uses, stores and shares your personal information when you visit calibr.uk (the “Site”), purchase from us, use our services, create or access an account, communicate with us, or otherwise interact with CALIBR (collectively, the “Services”).

CALIBR is operated by First Kill Ltd, a company registered in New Zealand.

For the purposes of applicable privacy and data protection law, CALIBR is responsible for the personal information described in this Privacy Policy.

We comply with the New Zealand Privacy Act 2020 and, where applicable to our activities involving individuals in the United Kingdom, applicable UK data protection and privacy laws.

Nothing in this Privacy Policy is intended to limit any privacy rights you have under applicable law.

How We Collect Personal Information

The personal information we collect depends on how you interact with CALIBR and our Services.

We may collect information directly from you, automatically when you use our Site, and from service providers or other third parties that help us operate our business.

Information You Provide to Us

Information you provide directly to us may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and purchase information
• Account information and authentication details
• Returns, refunds and exchange information
• Communications you send to us
• Customer service enquiries
• Product reviews or other content you choose to submit
• Marketing preferences

You may choose not to provide certain information, but this may prevent us from providing some Services or completing an order.

Payment Information

Payments are processed using third-party payment providers.

Payment processors may collect information such as your card details, billing address, payment confirmation and other information necessary to process your payment.

CALIBR does not generally receive or store your complete payment card details.

Information Collected Automatically

When you visit or interact with our Site, we and our service providers may automatically collect information including:

• IP address
• Device information
• Browser type
• Operating system
• Network and connection information
• Pages viewed
• Products viewed
• Items added to your cart
• Purchases and checkout activity
• Referring website or advertising source
• Date and time of visits
• Interactions with our Site, emails and advertisements

This information may be collected using cookies, pixels, tags, server-side technologies and similar tools.

How We Use Your Personal Information

We may use your personal information for the following purposes.

Providing our products and Services

We may use personal information to:

• Process and fulfil orders
• Process payments
• Arrange shipping and delivery
• Provide order and shipping notifications
• Manage customer accounts
• Process returns, refunds and exchanges
• Respond to enquiries
• Provide customer support
• Maintain records relating to purchases and transactions

Where applicable UK data protection law applies, this processing may be necessary to perform our contract with you or to take steps at your request before entering into a contract.

Security and fraud prevention

We may use personal information to:

• Detect and prevent fraud
• Protect customer accounts
• Protect our Site and business
• Investigate suspicious activity
• Prevent misuse of our Services
• Protect our legal rights and those of our customers and service providers

Where applicable, we rely on our legitimate interests in operating a secure and trustworthy business, as well as compliance with legal obligations where required.

Legal and regulatory obligations

We may use and retain personal information where necessary to:

• Maintain accounting and tax records
• Comply with applicable laws and regulations
• Respond to lawful requests from authorities
• Establish, exercise or defend legal claims
• Enforce our terms, policies and agreements

Marketing and Advertising

Where permitted by law, we may use information to:

• Send promotional emails
• Tell you about products, releases and offers
• Measure the effectiveness of advertising
• Understand how customers interact with our Site
• Show advertising that may be relevant to you
• Build or measure advertising audiences

Where consent is required by law, we will rely on your consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

Unsubscribing from marketing will not prevent us from sending non-marketing communications relating to your orders, account, returns or other transactions with us.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site.

Some cookies are necessary for functions such as:

• Shopping cart operation
• Checkout
• Account access
• Security
• Fraud prevention
• Remembering essential settings

We may also use analytics, marketing and advertising technologies where permitted by law.

These may include services provided by Shopify, Google and Meta.

Where enabled, these technologies may include:

• Google Analytics
• Meta Pixel
• Meta Conversions API
• Other advertising and analytics technologies

These technologies can help us understand how people use the Site, measure advertising performance and provide more relevant advertising.

Where applicable law requires consent for non-essential cookies or tracking technologies, we will ask for your consent before using them.

You can manage available privacy and cookie choices through the privacy or cookie controls displayed on our Site.

Changing browser cookie settings may also affect cookies, although browser controls may not prevent all forms of tracking technology.

Google Analytics

We may use Google Analytics to understand how visitors use our Site.

Google Analytics may collect information about your device, browser, IP address and interactions with our Site.

Where required by applicable law, Google Analytics will only be used after the necessary consent or other lawful requirements have been satisfied.

Meta Advertising

We may use Meta technologies, including the Meta Pixel, advanced matching and Conversions API, to measure advertising performance and understand interactions between our advertising and our Site.

Information processed through these services may be used by Meta in accordance with its own privacy policies and your Meta account settings.

Where applicable law requires consent for these technologies, they will only be used after the necessary consent has been obtained.

How We Share Personal Information

We may share personal information with organisations that help us operate CALIBR and provide our Services.

These may include:

• Shopify, which provides our ecommerce platform
• Payment processors
• Banks and financial service providers
• Shipping and courier providers
• Fulfilment providers
• IT and cloud service providers
• Email service providers
• Customer support providers
• Analytics providers
• Advertising and marketing providers
• Professional advisers such as accountants, lawyers or consultants

We only disclose personal information where reasonably necessary for these purposes, where you have requested or authorised the disclosure, or where permitted or required by law.

We may also disclose information:

• To comply with legal obligations
• In response to lawful government or regulatory requests
• To investigate fraud or illegal activity
• To protect our legal rights
• In connection with a sale, restructuring, merger or transfer of all or part of our business

Third-Party Service Providers

Third parties that process personal information for us may operate under their own privacy policies and legal obligations.

For example, Shopify, Google, Meta, payment processors and shipping providers may independently process certain information in connection with the services they provide.

We encourage you to review the privacy information provided by relevant third-party services if you would like further information about their processing practices.

International Data Transfers

CALIBR is operated from New Zealand and sells to customers internationally.

Your personal information may therefore be transferred to, stored in or processed in countries other than the country in which you live.

This may include New Zealand, the United States and other countries where our technology, payment, advertising, analytics, shipping and service providers operate.

Where UK data protection law applies to an international transfer, we take appropriate steps to ensure that the transfer is made using a lawful transfer mechanism or other safeguard required by applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining business records, resolving disputes, preventing fraud and meeting legal, accounting and tax obligations.

Transaction, accounting and tax information may be retained for the period required under New Zealand law.

Other information may be retained for different periods depending on:

• Whether you have an active account
• Whether we need the information to fulfil an order
• Whether a return, complaint or dispute remains unresolved
• Whether we have a legal obligation to retain it
• Whether the information is required for security or fraud prevention
• Whether you have consented to ongoing marketing

Where information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

Security

We take reasonable administrative, technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration and destruction.

However, no online system or method of transmitting or storing information can be guaranteed to be completely secure.

If a privacy breach occurs, we will assess and respond to it in accordance with applicable law, including notification requirements where required.

Your Privacy Rights

Your privacy rights depend on where you live and which privacy laws apply to you.

New Zealand

Under the New Zealand Privacy Act 2020, you have rights relating to your personal information, including the right to request access to personal information we hold about you and the right to request correction of information that is inaccurate.

United Kingdom

Where applicable UK data protection law applies to our processing of your personal information, you may have rights including:

• The right to access your personal information
• The right to correct inaccurate personal information
• The right to request deletion in certain circumstances
• The right to restrict certain processing
• The right to object to certain processing
• The right to data portability in certain circumstances
• The right to withdraw consent where processing is based on consent
• The right to object to direct marketing

These rights are not absolute and may be subject to legal conditions or exceptions.

To exercise a privacy right, contact us at hq@calibr.uk.

We may need to verify your identity before responding to a request.

We will respond within the timeframe required by applicable law.

Marketing Preferences

You may unsubscribe from our promotional emails at any time by clicking the unsubscribe link contained in the email.

If you withdraw consent or opt out of marketing, we may retain limited information necessary to record and respect your preference.

You may still receive communications necessary to complete transactions with us, such as order confirmations, shipping information, return information or security messages.

Targeted Advertising and Privacy Choices

Depending on where you live, you may have additional rights relating to targeted advertising or the sharing of information for advertising purposes.

Where required, our Site will provide privacy controls that allow you to manage applicable choices.

We do not sell personal information for money.

Some privacy laws may define certain transfers of information for advertising purposes as “sale”, “sharing” or targeted advertising even where no money changes hands. Where applicable, we provide the privacy choices required by those laws.

Children

Our Services are intended for a general adult retail audience and are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is required by applicable law.

If you believe a child has provided us with personal information inappropriately, please contact us at hq@calibr.uk.

User-Generated Content

Our Services may allow customers to submit product reviews or other content.

If you choose to submit content to a public area of our Site, that content may be visible to other people.

Please avoid including personal information in public reviews or content that you do not want made publicly available.

Third-Party Websites and Links

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites or services.

If you follow a third-party link, we recommend reviewing that organisation’s privacy policy before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, Services or legal and regulatory requirements.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

Where required by law, we may also provide additional notice of material changes.

Complaints

If you have a concern or complaint about how CALIBR handles your personal information, please contact us first at:

hq@calibr.uk

We will investigate and respond to privacy concerns in accordance with applicable law.

New Zealand customers may also have the right to complain to the New Zealand Office of the Privacy Commissioner.

Where UK data protection law applies, individuals may also have the right to lodge a complaint with the United Kingdom Information Commissioner’s Office.

Contact

CALIBR is operated by:
First Kill Ltd
New Zealand registered company

Postal address:
CALIBR
PO Box 1831
Queenstown 9348
New Zealand

Email:
hq@calibr.uk

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us using the details above.